the adds have to be brought out, but its the plan to keep the adverts off. The previous page impressions must have run out and need topping up.
I get late rooms, reassuring in some ways. We where on a previous host but they imposed inappropriate adverts and even if we removed them guest readers where spammed within an inch of their life and where put off. :-(
I thought that only after a few months on-line.....without any publicity or linking into google search engines etc. paying for 50,000 ad free clicks/views per month would be OK........seems I thought wrong!!!........you might have to suffer those ads for the rest of this month, but shall pay for 100.000 ad free views/clicks for each month.... from next month.(I've already paid for 50.000 for next month)